Google Search Ads

81% of internet users access websites through online search engines. According to another statistic, Google Search is accounting for 89% of the market share. The two numbers above show that Google is playing a very important role for businesses that are using Online Marketing in transmitting information to internet users.
 

So what is Google search advertising and what role does it play?

1. What is Google search advertising?

Google Ads (Google Adwords) is a commercial service that Google provides to those who need to promote their products, services or brands, etc. Users of the Google Ads service need to pay for an ad to be displayed or clicked on. Ads will appear in priority positions on the search results page, on websites belonging to the Google display network, etc. through the selection of keywords related to the product/service that the business chooses. 

Or simply understand, Google Ads is a service that you need to pay Google to have your ads appear on Google's search result page or display network. Currently, Google ads have many different forms, from search ads, display network ads to video ads, shopping ads, app ads,... Depending on the goal in each stage, businesses choose the appropriate form of advertising.
 

2. The role of Google Ads in business operations

Until now, Google Ads is the most effective online advertising tool giving businesses the ability to reach a large number of potential customers. Here are the clear and compelling roles that businesses need to know about:

• Quickly reach potential customers: Google Ads allows business information and images to appear to the right audience who are searching for information in your field of business. This smart approach of Google Ads helps you better understand the psychology of your potential customer's behavior, thereby making the right improvements to improve business performance on the internet.
• Measure performance immediately: Google is integrated with many intelligent statistical and analytical tools that will help you immediately see the effectiveness of your ads through metrics such as the number of impressions, the number of clicks, the CTR index, etc. Thereby helping you to monitor your ad campaign and make reasonable adjustments.
• An important support tool for SEO: Leverage Google Ads for SEO activities through statistics, evaluation of keyword effectiveness, potential customers, actual customer needs. Because of the advantages of being fast, accurate, and easy to measure, you can easily determine the target and market for SEO.
• Control advertising costs reasonably: You will know the daily budget, the amount of traffic to the website as well as the number of target customers who have signed up or found out information about the service of the business.

Google advertising service (Google Ads) provided at CocoMedia
CocoMedia is a unit specializing in providing Google Ads advertising services with a variety of advertising types according to the needs of each client.
 

Google Ads services provided by CocoMedia include:

• Search Ads
• Display Network Ads
• Video Ads
• Shopping Ads
• App Ads
• Smart Ads

At each advertising campaign, our team of Google Ads experts will have the most detailed and accurate plans that match your current and future business goals. From there, consulting helps you choose the type of advertising that suits your business needs.

At CocoMedia we help you solve the following problems in the most professional and effective way:
(1) Help you get useful results: Google ads service at CocoMedia is performed by skilled and experienced advertising specialists through many large and small campaigns. As a result, we have more unique ways to drive traffic to your website. Accordingly, helping to increase the number of visits to your store, attracting customers to visit the store more.
(2) Have the right budget calculations for your business: After receiving requests from clients CocoMedia will have preliminary research on the current status of your business. Then there will be accurate conclusions about which advertising tool to use and how much it costs. This will help our clients maximize the cost of Google Ads. The advertising campaign is both effective and not a waste of money.
(3) We will advise and answer any arising during the implementation process: Our team of consultants are available to help you 24/7.

CocoMedia with nearly 10 years of experience in the profession is confident to always be the bridge between businesses and customers. We understand what consumers need and want, from there, we will have practical solutions to help businesses make impressions in the hearts of customers.

Contact us today for specific advice based on the goals and reality of each specific business!