Marketing Implementation
Zalo Ads
With a large number of users today, doing business on the Zalo platform is very potential. Many businesses have set up online business accounts on Zalo, combined with running ads to increase sales effectively.
Through market research, CocoMedia found that Zalo advertising is still quite new, with little competition, and the cost of advertising is also extremely low. Unlike Facebook, Zalo only works on mobile devices or is used on computers that need a QR code and phone number. Therefore, the number of potential customers and accurate reach is much higher than Facebook (limited, virtual interaction).
What is Zalo advertising?
Zalo advertising is a method of creating and managing advertising campaigns on the Zalo app, to promote products/brands to Zalo users, just needing a Zalo Official Account.Through market research, CocoMedia found that Zalo advertising is still quite new, with little competition, and the cost of advertising is also extremely low. Unlike Facebook, Zalo only works on mobile devices or is used on computers that need a QR code and phone number. Therefore, the number of potential customers and accurate reach is much higher than Facebook (limited, virtual interaction).
Zalo Ads service at CocoMedia provided to customers includes:
Provide services with 6 forms of Zalo advertising:- Zalo Official Account advertising: increase the number of followers of the brand's Zalo Official Account page with Zalo Official Account advertising
- Website advertising: to introduce the website, direct users to the link page to buy, consult, increase the amount of traffic to the website (Web must have Responsive compatible with mobile phones)
- Advertising Form: use the registration form to collect information to get a list of potential customers.
- Video ads: interact with users visually, increase brand awareness, send people to affiliate pages.
- Post ads: post is created on Zalo Official Account of businesses, shops on Zalo. Increase traffic, reduce bounce rate after clicking, suitable for complex products/services that need a lot of images and information.
- Product advertising: increase clicks on your product/service information page, promote products/services to potential customers, increase the likelihood of buying directly from Zalo.
- Receive and process requests
- Set up Zalo Official Account: With a team of professional technicians, help you set up a safe account with high security, thereby easily monitoring advertising campaigns.
- Content building: With constant creativity and innovation in thinking and grasping trends and unique ideas, CocoMedia will help customers create new Content Marketing, attract and reach the right users.
- Design professional, attractive ads to increase the experience.
- Measure and analyze campaign effectiveness, continuously optimize ads.
Benefits of using Zalo advertising service at Coco Media:
- Care and consulting services: 24/7 with a team of many years in the profession, rich in experience, we advise to help customers choose advertising forms and service packages, meet the needs and goals of the business, and bring the most stable amount of customer data.
- Clear, transparent: All advertising costs are fully updated by CocoMedia through daily reports. In addition, we also regularly report and analyze weekly for clients to understand the advertising situation of their business.
- Commitment to be effective: During the entire advertising implementation process, CocoMedia will always monitor, adjust and optimize the campaign.