TikTok Ads

Catching up with trends is the method of approaching customers that many online businesses are implementing. Since 2020, TikTok has achieved spectacular growth, becoming one of the most interesting Social Media platforms. Many brands have considered Tiktok as an important channel in their online marketing advertising strategy.

TikTok and unknown things?

 
TikTok is the leading entertainment application in Vietnam that appeared in 2018. The easy-to-use interface allows users to create, edit, and upload short video content of 3 - 60 seconds in length on mobile devices. The trendy "trend-catching" features reach all audiences around the world, focusing on young people from 14 to under 30 years old, who love the dynamic and new.

Tiktok Ads and market opportunities

TikTok advertising is the use of TikTok to run sales ads, pull customers from TikTok to business websites, and build a brand for businesses. Currently, TikTok is in the top 5 of the largest social networks in the world, with more than 800 million users. TikTok advertising is a valuable investment for video marketing strategies, especially targeting young customers with the charm of creativity and spread. Tiktok is also a new market with less competition than other forms of advertising, few competitors, only paying a low average cost for advertising.

With a communication platform that emphasizes customer interaction, TikTok is a great opportunity for businesses. The more you connect with customers, the higher the conversion rate is. TikTok gradually becomes the leading platform in a short time and it will be an advantage if businesses soon assert a good brand on this platform.

As one of the few units deploying Tiktok Advertising service, CocoMedia implements 4 main advertising campaigns on this platform

• Brand Takeovers: Ads appear immediately when the user opens TikTok and then direct the user to the brand's landing page to advertise the brand. Time to display ads from 3s (with photos), and less than 5s (with gif images, and videos).
• In-feed Video: Ads in the form of videos from 5-15 seconds, displayed when users surf the application, also redirect to the brand website and have a more affordable price.
• Hashtag Challenge: Ads create trends, with hashtags attached. Encourage users to share content, and create Viral for the brand.
• Branded Lenses: Lenses created from the current brand are "hot", and "trending" in the first 5 days and last up to 10 days. The purpose of increasing two-way interactions between users and Brands is that users create those interactions themselves.

In addition, Coco Media provides customers

• Offer many options to combine advertising forms in line with brand goals, ensure promotion, increase interaction with users.
• Build advertising campaigns according to customer requirements.
• Support tracking, optimizing ads based on campaign metrics such as impressions, clicks, and bids,… to tailor your advertising strategy accordingly.
• Brainstorm and optimize advertising content to create ads that attract the greatest attention from users.
• Clearly orient the channel development strategy in the most optimal and effective way.

Benefits of using Tiktok Ads service at CocoMedia?

• Reasonable cost
• Ensure time requirements, service quality commitment
• The 24/7 strategic consulting team is ready to answer questions, help customers choose the most suitable form of Tiktok advertising with their budget, and optimize efficiency to meet business goals.

CocoMedia with many years of experience in the industry brings a comprehensive Marketing solution, and will definitely be the best choice for your marketing project. Contact us immediately to receive detailed advice about the service.