Overall Marketing

Marketing is one of the important and indispensable directions contributing to the success of every business. Owning a good Marketing strategy will help bring high business efficiency and brand coverage. Therefore, overall marketing service is the effective solution chosen.

In an open economy, there are an infinite number of businesses in the same industry. However, there are businesses that make a mark in the hearts of customers, but there are also businesses that cannot make themselves stand out from their competitors. Successful businesses know how to grasp the market situation, grasp the consumption trends of customers. Thereby, they come up with appropriate marketing strategies to promote customer buying behavior. That's why marketing is always an important thing to help businesses either bounce or get caught up in the “eddy” of the market.

Overall Marketing Service at CocoMedia and its importance in business

Overall marketing is a combination of value discovery, value creation, distribution, and value communication with the goal of building long-term cooperative relationships that satisfy multilateral interests among stakeholders. When making an overall Marketing strategy, it is necessary to have a detailed plan and cover all areas related to Marketing activities. Through this plan, we are able to understand the position and operation of your business. From there, implement the things you need to do to develop your business in the best, easiest, and most cost-effective way.
 

Some of the prominent roles of CocoMedia's overall marketing can be mentioned as follows:

• Reaching many potential customers: The overall marketing service at CocoMedia will help businesses better understand what customers want, as well as the typical buying behavior of each group. When businesses can grasp the factors that determine the use of services by consumers, according to each customer segment, the approach and communication will be much more effective.
• Strengthening communication activities: The overall marketing activities provided by CocoMedia will help you identify which communication channels should and should not be used to suit the current situation of the business.
• Help with budget allocation: Researching and pre-planning marketing activities help our clients determine which channels are effective to use. At the same time, it helps to reduce costs for unnecessary channels, helping you to allocate your budget to communication channels with high efficiency.
• Spread the brand power: CocoMedia strives to research and offer appropriate solutions, the right marketing strategies for customers. Support your business in the right direction to create the greatest brand impact.

What do overall marketing consultants at CocoMedia do?

• Consulting on market research and giving an in-depth overall picture according to the characteristics of each product/service
• Consulting on market segmentation and selecting target customers
• Consulting on brand positioning and product/service pricing
• Analyze the impact of factors affecting the process of selling products/services
• Consulting and planning the overall marketing strategy on the basis of the company's development strategy
• Consulting on PR programs, press, television…
• Consulting on customer retention plans, management & customer care 
• Monitoring KPI, according to schedule, implementation budget can make appropriate adjustment plan
• Recruiting Digital Marketing staff and set up, training, and transferring for customers

 

Overall Marketing consulting service implementation process

Step 1: Receive consultation: Overall Marketing and communication plan consultant will schedule the exchange deadline and receive the business owner's request.
Step 2: Analyze the situation: CocoMedia's professional team will learn, research products, services, and development orientation of the business, the market, and potential competitors.
Step 3: Identify competitive advantages & potential conversion opportunities: Find growth opportunities for your business that competitors forget. Develop an overall Marketing plan to exploit the Sources of Growth to the fullest extent.
Step 4: Presenting Strategy - Quotation - Signing Contract: Presenting to the business owner about the approach strategy, method of implementation, distribution, and communication on Digital Marketing channels, types of results achieved, and time of harvest.
Step 5: Adjust the content of the consulting plan to suit the actual situation of the business.
Step 6: Finalize the consulting plan to send to customers.

If your business is wondering if the strategy is feasible, CocoMedia has a Digital Marketing implementation service for those who still do not believe in the service we just advised above.

Coming to CocoMedia you will receive the most honest advice from our experts. Those who have long experience in the field of marketing will research and help you create an overall marketing plan that is appropriate to the needs of your business. 

We work with clear, professional processes to create the best results for our clients. CocoMedia will go step by step from researching the market and customers to researching the core competencies of the business. After that, there will be conclusions about the communication strategy and the overall marketing strategy that are suitable for the business.

At the same time, we will support you enthusiastically in the process of implementing the overall marketing strategy. 

As a unit of nearly 10 years working in the field of marketing consulting for businesses, CocoMedia is a reliable partner for customers who need an overall marketing strategy. We hope to become your companion in your journey to success.

Contact us for advice on an overall marketing strategy today.